What do you SEE????

This print ad is causing an uproar. Is it saying that dove will change black cracked skin gradually to latina skin and finally to the ultimate smooth white skin, or is it just a bad placement of what this product is suppose to do. Sometimes we are so sensitive about race that we see things that aren't what someone is saying, although sometimes what we see is legitimate. But come on Dove, with your budget in the millions, nobody caught this before it went to print???????